1967 Mercury Cougar
Mustang · First year Cougar. Based on Mustang platform but longer whee... · The refined pony car — Mustang's elegant Mercury twin
Highly Collectible
Production & Overview
Total Production
150,893
Original MSRP
$2,851
Assembly Plants
Dearborn, MI
Wheelbase
111 inches
Body Styles
2-Door Hardtop
Curb Weight
3,015 lbs
Notable Packages & Production
GTE Package — GTE
3-5x base
1,773
produced
Available Engines
289-2V 289ci — V8
Base V8
200 hp
289-4V 289ci — V8
GT package
225 hp
390GT 390ci — V8
GTE package big block
320 hp
427 427ci — V8
Rare dealer-installed option
390 hp
Buyer Checklist
⚠ Clone warning: GTE 390 non-matching loses 50%+. Always verify with cowl tag, engine stamp, and registry before purchase.
Order Marti Report for GTE verification
Check door tag engine code
Inspect floor pans and lower quarters for rust
Verify GT or GTE trim via door tag
Check for correct sequential turn signals — unique to Cougar
Inspect frame rails
Verify correct engine and transmission combination
Road test all systems
Check all interior trim — Mercury-specific pieces differ from Mustang
Verify correct Cougar badging vs Mustang
Known Problem Areas
Rust in floor pans and lower body
Sequential turn signal mechanism failures
GTE fraud — 390 added to base cars
Mercury-specific trim unavailability
Frame rail rust
What Drives Value
↑ Increases Value
GTE 390 documented with Marti Report
GT package with 4-speed
Rare color combination
Low mileage original
↓ Decreases Value
GTE fraud
Non-matching engine
Heavy rust
Missing sequential turn signal mechanism
Restoration Overview
Difficulty
Medium
Parts Availability
Fair — Mustang parts interchange, Mercury-specific harder
Driver Quality Cost
$15,000 – $28,000
Show Quality Cost
$35,000 – $65,000
Key Suppliers
National Parts Depot · Marti Auto Works · CougarPartSource
Pop Culture & Legacy
Motor Trend Car of the Year 1967 — first pony car to win
Outsold Pontiac Firebird and AMC Javelin in first year
Sequential turn signals became a signature Cougar feature
Other Mercury Cougar Years