1969 Mercury Cougar
Mustang · Eliminator package introduced — Boss 302, 390, 428CJ availab... · The Cougar Eliminator — Mercury's muscle car moment
Highly Collectible
Production & Overview
Total Production
100,069
Original MSRP
N/A
Assembly Plants
Dearborn, MI
Wheelbase
111 inches
Body Styles
2-Door Hardtop · Convertible
Curb Weight
3,175 lbs
Notable Packages & Production
Cougar Eliminator — Eliminator
4-8x base
2,411
produced
Super Cobra Jet — 428SCJ
8-12x base
Unknown
produced
Available Engines
351W 351ci — V8
Base Eliminator engine
250 hp
302 Boss 302ci — V8
Eliminator option — same as Mustang Boss 302
290 hp
390GT 390ci — V8
Eliminator big block option
320 hp
428CJ 428ci — V8
Eliminator top engine — Cobra Jet
335 hp
428SCJ 428ci — V8
Super Cobra Jet with Drag Pack
335 hp
Buyer Checklist
⚠ Clone warning: Eliminator 428CJ non-matching loses 65%+. Always verify with cowl tag, engine stamp, and registry before purchase.
Order Marti Report — Eliminator must be confirmed
Verify Eliminator-specific front and rear spoilers
Check door tag for correct engine and Eliminator designation
Inspect floor pans and lower body for rust
Verify Boss 302 or 428CJ engine suffix code
Check convertible top if applicable
Verify correct Magnum 500 wheels on Eliminator
Inspect sequential turn signals
Road test: 428CJ has massive power band
Check rear axle ratio for Drag Pack verification
Known Problem Areas
Eliminator fraud — spoilers added to base cars
Floor pan rust
Sequential turn signal failures
Non-matching 428
Mercury-specific trim unavailability
What Drives Value
↑ Increases Value
Eliminator 428CJ documented with Marti Report
Eliminator Boss 302 with 4-speed
Competition Orange or Bright Yellow Eliminator
Convertible XR-7 with big block
↓ Decreases Value
Eliminator fraud
Non-matching engine
Heavy rust
Missing Eliminator spoilers
Restoration Overview
Difficulty
Medium
Parts Availability
Fair
Driver Quality Cost
$20,000 – $40,000
Show Quality Cost
$50,000 – $100,000
Key Suppliers
National Parts Depot · Marti Auto Works · CougarPartSource
Pop Culture & Legacy
Eliminator is Mercury's most iconic performance model
Boss 302 Eliminator competed directly with Z/28 Camaro and Boss 302 Mustang
Strong following at Mercury and Ford-Lincoln-Mercury shows
Other Mercury Cougar Years